Feb 01, 2023 · 16 min read
People are adding your products to their carts but leaving your store before they complete the purchase, which puts you in a position that many business owners dread.
This is especially discouraging if you're still waiting for your business's first sale because you came so close to closing the deal, but you're still so far away.
If this sounds familiar to you, we have some good news for you: add to carts are still beneficial even if they didn't result in a conversion.
Think about it: If people are adding your products to their carts, you've already won half the battle because they're interested in what you're selling. With a little tweaking to your store, some clever marketing strategies, and a little persistence, you'll be able to convert those abandoned carts into paying customers.
You will have all the knowledge necessary to convert those add to carts into sales once you have read this article to the end. Because we want to help entrepreneurs like you succeed, we've put together this article to give you all the knowledge you need to optimize your store for conversion and reduce the number of abandoned carts you get.
Why Do Shoppers Abandon Carts? First Things First, Check Your Checkout Process Payment Methods Be Clear With Shipping Prices and Times Say it Loud, Say it Proud Free Shipping is King Nail Your Product Images Utilizing Social Proof to Increase Conversions Converting Customers With Exit Offers Recover Lost Sales With Abandoned Cart Emails
First Things First, Check Your Checkout Process
Be Clear With Shipping Prices and Times
Say it Loud, Say it Proud
Free Shipping is King
Nail Your Product Images
Utilizing Social Proof to Increase Conversions
Converting Customers With Exit Offers
Recover Lost Sales With Abandoned Cart Emails
Start Converting More Customers
Want to Learn More?
The average abandoned cart rate across all industries in 2018 was 79.17%, which may surprise you.
Because ecommerce companies around the world share your suffering, you can find comfort in these statistics and know that you're not alone.
But why do more than 75% of "add to carts" end up being abandoned?
Numerous factors could cause a shopper to remove items from their cart.
Here's a graphic from Statista that illustrates some of the most common explanations why US customers abandoned their carts from 2016 to 2017. It could be that they were preoccupied with their crying child in the background, didn't have time to go through your checkout process and create an account on your website, or thought the price was too high with shipping fees included.
It's simple to read that and think that the deck is stacked against you, but the following point cannot be emphasized enough: an abandoned cart does not necessarily mean that you've lost the sale.
There are actions you can take to take advantage of abandoned carts and convert those sales you initially believed you had lost into conversions.
The last obstacle needs to be cleared in order to close the sale, but how high is it?
Consider your audience as a whole and ask yourself, "Would I like to go through this checkout process?"
Making the checkout process as simple as you can for your customers will help you reduce the number of abandoned carts you receive.
We are aware that it may be alluring to require your customers to create an account on your website before they can make a purchase, but this may be the reason they are checking out without making a purchase.
It's recommended to keep the checkout process simple, with just one page, and you'll still get all the data you require to understand your customers (who they are, what they like, when they shop, etc.).
The payment methods you accept should take into account the fact that customers from all over the world can buy products from you when you run an online store.
We advise using a variety of well-liked gateways, such as Paypal or Stripe, to make sure that your payment procedures are familiar to and easily accessible to your customers.
Using well-known payment gateways that are widely used will increase customer confidence in your store because they are already accustomed to using these tools and the tools themselves provide protection for both parties, which further encourages your customers to make a purchase.
Keep in mind that you can increase sales by making it simpler for customers to purchase your products.
In fact, "expensive shipping," "no free shipping," "unaware of shipping costs," and "slow shipping" are among the top five reasons why online shoppers abandon their carts.
I can personally attest to the importance of shipping costs and times in my own purchasing choices, as I can't count the number of times I've decided not to buy something after being stung by high shipping costs at the checkout.
Fortunately, there are steps you can take to prevent problems with your shipping policies from preventing potential customers from becoming actual customers.
Make sure your customers can see and easily access your shipping policies.
When you operate an Aliexpress dropshipping business, this is especially crucial.
The dropshipping business model is used by entrepreneurs who are aware that their products will take a little longer to arrive, but their customers may not be.
Regarding your shipping times, be forthright and truthful.
Customers are likely to complain to you about the length of time it takes for their orders to be delivered, which is bad for the reputation of your brand and may even result in refund requests.
We strongly advise you to offer free shipping when you sell your products online because consumers love it.
You won't be able to match the speed at which other e-commerce stores can deliver their goods if you're a dropshipper.
But if you provide free shipping, it won't matter.
If they haven't paid for shipping, your customers will be much more understanding of your delivery schedule.
Since something is free, let's face it: people aren't going to complain much.
The best part is that you won't even lose money by providing free shipping since you can simply include the cost of shipping in the price of your goods.
As an illustration, consider the following
Cost of sourcing a T-shirt = $5.00
Cost of shipping said T-shirt = $2.50
In this case, you could charge $12 for the T-shirt and charge the shipping, and you'd still make a healthy profit.
Although you would actually make more money if you sold the same T-shirt for $15 with free shipping.
The best part: selling the T-shirt at $15 but providing free shipping makes it more appealing to many online shoppers. Free shipping is so successful because it plays on the psychology of buyers - the overall perceived cost of a product is decreased when shipping fees are removed from the sum.
While managing your business, we understand how simple it is to put your product images on the back burner.
Visitors to your store, however, are seeking out as much information as they can about the goods you sell.
How will I photograph my products if I never see them, you might be wondering if you're a dropshipper.
You can acquire top-notch product images for your online store in one of two ways:
You can reach out to a supplier directly and ask them if they can take some unique product photography for your store.
You can take the time to order some products which you’re selling to your home. Once they’ve arrived, you can take some great photos yourself, even if you’re not a professional photographer. Take a look at our guide to creating awesome product photos before you get started –it’ll help you to nail product photography.
If you want to build your store's reputation as a reliable brand, pixelated images are a no-go. Try to give your audience the highest quality images you can; it'll help you to convert customers. It's crucial to note that the quality of your product images is crucial.
If you plan to dropship, you already know that it's easy to get started, but there's one drawback to this - your customers also know that it's simple to launch an eCommerce store.
Because they don't want to deal with subpar customer service and only want the best, consumers are choosing reputable brands.
Your job as an online business owner is to persuade them that your store is the best.
By using social proof, you can accomplish this.
Consider including a review feature for your products.
Installing this app in your store is all it takes to enable customers to leave reviews for the items they buy.
Asking your customers to leave reviews after they've made a purchase from your store will help you develop your brand's social proof and reassure potential customers that they made the right choice in choosing to buy the particular product.
Customers are much less likely to abandon their carts if they notice that previous customers have left favourable reviews on your store.
Exit offers give business owners one last opportunity to win over a client before they depart.
You may have already seen exit offers similar to these on online shops all over the internet:
How does a departure offer operate though?
When it appears that a user is about to leave the website, an exit popup will appear and will probably provide the user with something valuable, like a discount code, in an effort to persuade them to make a purchase.
There are many apps that you can use, and fortunately, it's fairly simple to setup on your Shopify store.
To integrate an exit popup directly into your e-commerce store, you can install apps from Shopify's App Store like Wheelio, which was used in the example above.
Someone will undoubtedly be much less inclined to leave your domain when they're surprised with a specific discount code, which is especially useful if you're trying to reduce the number of customers who abandon their carts.
Finally, exit popups can aid in keeping customers' attention and boosting conversion rates.
You have a great chance of making a sale from customers who abandoned their cart if you can reach out to them in a timely manner with an email that highlights the items they are missing out on.
Something happens to divert your attention just as you're about to complete the transaction.
You close the window, get rid of the cart, and move on.
However, it doesn't necessarily follow that you have lost interest in the product.
If the store you visited installed a Shopify abandoned cart app, you get an email from the store later that day reminding you that you didn't finish the purchase.
Your mind repeats, "Oh yeah!" as the e-commerce site successfully closes the deal.
Emails sent to customers who leave their shopping carts empty may encourage them to make a purchase in cases where they might otherwise have forgotten about their products.
Here are our best advice for writing effective abandoned cart emails:
Be Timely. Try to send them within 24 hours of the cart being abandoned. It’ll be relevant and fresh in their mind. The best time to strike is now.
Be Clear. Show them an image of the product that they forgot about. Link them directly to that product pages. Set them up for the sale.
Be Courteous. Remember, this is your last chance to have an influence on the sale. You can use phrases like ‘Hey, looks like you forgot something’, or ‘Woops, you left this here’. But never be accusative. Treat your customers with the utmost respect – without them, your store won’t function
If there is coming to say that the brand of your store is vitally important, the quality of the products you are selling is the more reliable factor of your store's fame. You can imagine that once you have the best products than any other store will the customer fail to choose your store? Absolutely not.
But where can we discover better products and how can we identify them as excellent stuff right now? Two choices for you, one is finding by your attempt just compare one by one you have searched, and another one is using an analysis tool to help you find them with a simple search for keywords on the SimplyTrends.
SimplyTrends is a full-featured Shopify-focused data analysis tool for e-commerce sellers.
Here, it is possible to monitor consumer satisfaction. With this, you can discover successful items right away or anticipate potential ones across the Internet with unmatched insights. Additionally, you can see clearly which products receive the most traffic and sales. The following three methods show you how to use this tool to obtain profitable hot products with simply a keyword input.
There is also real-time data according to those products, you can simply learn the hot products with how many orders online and how many shares the store them. You may focus on that information because it is closely related to product quality and appearance.
That's it; you now have all the information you require to make sure that those add to carts result in sales.
We've given you an overview of some of the most popular tactics to optimize your conversion rate in this article, but you may find something that works best for your store if you continue to test out different approaches.
SimplyTrends is a toolkit for Shopify and dropshipping business at every scale.
You can discover, spy and track any Shopify store, find real-time winning ads, find suppliers with image search, and there are just so much more. Explore all features in SimplyTrends
Sure thing! We gather real-time profitable winning ads while you can also search for keyword-related winning ads.
We've also visualized active ads over time on a graph so that you can anticipate the trend beforehand, and recognize whether it's a winning product. Try it now.
Of course, and it's FREE FOREVER!
SimplyTrends is a great combination and upgrade of all Shopify related Chrome extensions. Spy on any Shopify stores with store-level and product-level insights, and scrape products in bulk from Shopify-powered stores instantly with a few clicks.
It also runs on AliExpress page for scraping digitals at the best quality, and capture ads on any Facebook page you are browsing at the moment. Pin it to your browser now.
We analyze millions of searches, conversations and mentions across the Internet to ensure our data are accurate. But some data are estimated, for example, the revenue of a store.